In an era where authenticity and credibility are paramount, your company’s voice resonates more strongly when it is carried by those who experience it on a daily basis: your managers and employees.
At Polarité, we transform these internal assets into real growth drivers through our integrated Leader Advocacy and Employee Advocacy strategies. Forget cold corporate messages; it’s time to capitalise on the human factor to amplify your presence and reputation.
These two items are essential pillars of a Responsible Social Media strategy and, more broadly, of responsible communication.
Leader Advocacy
We support executives in communicating on social media in various ways:
- Through training: leading a training session, introduction to social media
- Through coaching: organising a series of 30- to 45-minute coaching sessions every two weeks, every month
- Through ghostwriting: writing publications directly for executives
Our support goes beyond simple operational assistance, as we conduct a comprehensive audit and constantly monitor the ecosystem of the executives we support. Finally, we define an ad hoc editorial strategy for each profile.
Employee Advocacy
In order to boost your company’s visibility on LinkedIn, we work with you to organise your internal communications. This primarily involves your employees. To this end, we assist with the implementation of tailor-made ambassador programmes.
Ready to unlock your company’s influence potential?
Contact us today for a personalised consultation and discover how we can transform your managers and employees into powerful drivers of your digital success.