At Polarité, influence can only be responsible and meaningful. Otherwise, it is not influence at all.
The Profile / Polarité agency is also a signatory to the SCRP (Syndicat du Conseil en Relations Publiques) Influencer Relations Charter.
While more and more companies are now using influencers, the sustainability of the sector could be threatened by fake influence. So how can you navigate this landscape? How can you go beyond Instagram and offer a coherent digital influence strategy that is fully integrated into your branding strategy?
At Polarité, as at Profile, we believe that any influence strategy must be tailor-made and reflect the values of transparency, authenticity and originality.
- Designing influencer campaigns
- Establishing influencer partnerships
- B2B influencer marketing on LinkedIn
- B2C influencer marketing on Instagram, TikTok, YouTube, etc.