Manifesto

A digital future
Once ecosystems have been optimized (the form), it becomes essential to look to the future (the substance).

While the future looks set to be more digitalized than ever, we are convinced that communication must refocus on its primary objective: connecting people.

Progress, and more broadly change, has always been a source of anxiety. This is nothing new. However, we are now witnessing a pivotal period of technological progress.

The role of technological progress and innovation must be to help humans and offer them a better life.
But is this always the case?

Our role?
We support companies in advising and implementing their communication strategy, promoting the dissemination of messages via their digital ecosystem. To do this, the agency positions itself as an expert in today’s technologies, while looking to those of tomorrow, to meet the needs of connected humans.

In a society where innovation is outpacing its own ability to regulate and embrace it, it is up to communication, its experts, and its spokespersons to ensure that its function is respected.

Our role is therefore to ensure that the polarization between humans and innovation remains positive: innovation must cost humans less than it brings them.

To this end, since 2024, we have been promoting the idea of Responsible Social Media: publish less, but publish better, focus on impact, don’t speak without adding value—that is our approach.